Creating content is never a particularly quick or easy process. Even worse, in order to fully optimize your site, you need to create and publish a lot of content on a regular basis. This means you need to not only write the content, you need to identify topics which your readers will be interested in.
Fortunately, like many SEO strategies, there are tools available to help you automate the process. While you’ll still have to write the blogs yourself, here are six great resources which help you find topics and craft your message in a way designed to appeal to your potential customers.
When creating content, words matter. Your word choices should be designed around your audience. Do they like loose, informal language or a more serious tone? What specific words do they use to describe your product and what it does? Write for your audience.
At the same time, you also want to write for the search engines. This means selecting the right keywords which will connect with search engines and increase your ranking in the search results.
Finding the right topic is a bit of a balancing act. You want to present new and fresh information. At the same time, you also want to identify popular topics which your audience has already shown an interest in.
Buzzsumo lets you search for the popularity of any topic. Simply enter any topic, such as “how to sell a used car,” and Buzzsumo will show you a list of related topics. You’ll get a full report showing you the title, URL, publishing date and author of the post. You can also see the amount of likes, shares and overall social media engagement for each post.
This lets you get a “lay of the land.” You can see what types of topics are popular in your industry, and what blog posts you can create which will tap into this market.
Selecting keywords and writing for search engines is important, but at the end of the day your main goal is to connect with real people. The better you’re able to communicate your ideas in print, the better connection you’ll end up making.
Now, the Hemingway app isn’t going to turn you into a Nobel Prize worthy scribe, but it will improve your writing in general. As stated on their site, the Hemingway App “makes your writing bold and clear.”
Using the app is easy. You simply paste your content into the tool and let the app highlight any problem areas. Problematic text is highlighted. For example:
- A red highlight means the text is too complicated and should be simplified.
- A yellow highlight means the passage is too long and should be turned into several smaller sentences.
Aside from helping improve specific content, regular use of this app is sure to improve your writing skills overall.
5. Yoast SEO
WordPress is one of the most popular content management systems around. If you use WordPress, you’ll likely be interested in Yoast, one of WP’s most popular plug-ins.
Yoast walks you through a series of steps designed to optimize your post for search engines. If you’re an SEO pro, most of these steps will likely be familiar to you. Yoast’s strength is providing an easy way to ensure that all your SEO bases are covered.
After you choose a focus keyword, Yoast makes sure that keyword is included in the article heading, page title, page URL, content and meta description.
When your content is all green, you can post with confidence knowing your post is fully optimized.
Once you publish your content, you want the world to know about it. This means linking to your content across all of your different social media profiles. Doing this on a platform by platform basis is very time consuming.
Hootsuite is a social media management tool which allows you to share across multiple platforms with just one click. You can create an automated posting schedule, create pre-written replies for common questions, identify social media influencers and more.
Quality content will always take a bit of time to produce. But these six tools can make the process significantly easier – and make your content more effective, too.
Have you used any of these tools? Any content related tools you think I’ve missed? Let me know your thoughts in the comments below: