• How to Optimize for Local SEO
    • Tanya R
    • December 2, 2018
    • Blog

    How to Optimize for Local SEO

    If you have a brick-and-mortar storefront, you may want to make a point of optimizing for local search. Not sure where to start? We’ve got your back. Keep reading for some tips to work towards scoring one of those coveted spots in the local 3-pack! Create a Google My Business profile Before anything else, you’ll need to create a Google My Business profile. Put in all the necessary information - you...

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  • How to Hire an SEO Company without Getting Burned
    • Clayton Johnson
    • November 11, 2018
    • Blog

    How to Hire an SEO Company without Getting Burned

    You’re a small business owner and you’ve struggled to get where you are today. Even though things are fairly comfortable now, you’ve never forgotten where you’ve been and how you’ve gotten to where you are today. That first dollar you made, that first big sale, long days and nights turn into the stuff that could fill the pages of a book on small business. Everything has added up to where you are ...

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  • Smart Marketer’s Guide to Web Hosting
    • Clayton Johnson
    • September 28, 2018
    • Blog

    Smart Marketer’s Guide to Web Hosting

    There are numerous reasons why businesses need websites, however, for all those reasons; marketing is always the major one. A good website has the potential to enhance brand awareness, attract prospects, display whatever products or services are on offer and convert prospects into buying clients. Other than that, it can also draw the attention of potential investors as well as the press. Websites act as...

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  • Fully Hosted vs Self-Hosted eCommerce Solutions: Which on is the Best for you?
    • Clayton Johnson
    • July 27, 2018
    • Blog

    Fully Hosted vs Self-Hosted eCommerce Solutions: Which on is the Best for you?

    Starting an online store is easier than ever these days and pretty much anybody can have a fully functional website in a couple of hours thanks to eCommerce platforms. However, if you’re still new to the game, it can be difficult to tell which eCommerce solution you should go for. When it comes to available options, it boils down to self-hosted vs fully hosted eCommerce solutions, but what are the benefi...

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  • Why Investing in SEO is a Winning Strategy for Your Business
    • Clayton Johnson
    • June 11, 2018
    • Blog, SEO

    Why Investing in SEO is a Winning Strategy for Your Business

    SEO has been a buzzword amongst digital marketers for a number of years now. Many people know what SEO is, but they don’t necessarily understand why it’s so important, or worth investing in on the scale that some do. Let’s take a look at the key reasons. Raise Your Profile The ultimate goal of SEO is to make your business or brand appear more prominently in search results rankings. You can’t rea...

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  • 8 SEO Mistakes That Could Ruin Your Campaign in 2018
    • Clayton Johnson
    • May 29, 2018
    • Blog, SEO

    8 SEO Mistakes That Could Ruin Your Campaign in 2018

    Search engine optimization or SEO is a great digital marketing instrument when used properly. Over 60% of viewers now come to websites after searching for the information they need on search engines. Not optimizing your site for SEO is a mistake since you will miss out on a lot of potential customers and a steady stream of viewers. Of course, search engines are now much smarter. Sites are ranked based o...

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  • How to Utilize SEO for Your WordPress Blog or Website
    • Clayton Johnson
    • May 11, 2018
    • Blog, SEO

    How to Utilize SEO for Your WordPress Blog or Website

    If you are thinking about setting up a WordPress site, one of the things which may be on your mind is SEO, or Search Engine Optimization. This is a phrase which is thrown around and used a lot on the internet these days and, although you may see it a lot, you may not know exactly how to go about doing it. Royalty Free Photo It would be a waste of time to settle on a domain name, pick your favourite the...

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  • TL;DR Google’s Guide to Featured Snippets

    TL;DR Google’s Guide to Featured Snippets

    In the unlikely chance you haven’t heard, voice search is the next big thing and it’s got SEOs everywhere scrambling for those coveted featured snippet spots. SEOs have been noticing the growing prevalence of featured snippets at the top of the SERPs for a few years now, but this January, Google finally released its own guide to featured snippets on its blog. In an uncharacteristically transparent m...

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  • The Ongoing Challenge of Encouraging Small Business Owners to Embrace SEO

    The Ongoing Challenge of Encouraging Small Business Owners to Embrace SEO

    As the pre-retirement business owner unlocks the gate of her five-star ranch resort, she wonders how something so magnificent as her 600 acres of pristine rolling hills and top-notch facilities can be anything but full to the brim of guests all year round. She gets a decent number of visitors, but not enough as her ranch deserves. The closest town’s community bulletin board has been proudly showing her...

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  • The Importance of Solid Web Design for Your Site

    The Importance of Solid Web Design for Your Site

    [toc] The web design of your site needs to be solid or else you are going to have real trouble keeping people coming back for more. If you are interested in creating a new website for your business, you will definitely need to learn all about the importance of good web design. There are a lot of different small aspects that make a site great, and you will need to know about all of them before getting start...

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