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  • Fully Hosted vs Self-Hosted eCommerce Solutions: Which on is the Best for you?
    • Clayton Johnson
    • July 27, 2018
    • Blog

    Fully Hosted vs Self-Hosted eCommerce Solutions: Which on is the Best for you?

    Starting an online store is easier than ever these days and pretty much anybody can have a fully functional website in a couple of hours thanks to eCommerce platforms. However, if you’re still new to the game, it can be difficult to tell which eCommerce solution you should go for. When it comes to available options, it boils down to self-hosted vs fully hosted eCommerce solutions, but what are the benefi...

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  • 5 Trends That Will Change the Way We do SEO Forever
    • Clayton Johnson
    • July 23, 2018
    • SEO

    5 Trends That Will Change the Way We do SEO Forever

    SEO is a complex science, and each year, Google is trying to change its algorithm to improve their product offering. This means that year after year, businesses have to go back to the drawing boards, tweak some of their strategies and throw some to the wayside altogether. This year has been no exception and we’ve seen many changes that will change the way we’ll have to approach SEO forever. Here are so...

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  • Why Investing in SEO is a Winning Strategy for Your Business
    • Clayton Johnson
    • June 11, 2018
    • Blog, SEO

    Why Investing in SEO is a Winning Strategy for Your Business

    SEO has been a buzzword amongst digital marketers for a number of years now. Many people know what SEO is, but they don’t necessarily understand why it’s so important, or worth investing in on the scale that some do. Let’s take a look at the key reasons. Raise Your Profile The ultimate goal of SEO is to make your business or brand appear more prominently in search results rankings. You can’t rea...

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  • 8 SEO Mistakes That Could Ruin Your Campaign in 2018
    • Clayton Johnson
    • May 29, 2018
    • Blog, SEO

    8 SEO Mistakes That Could Ruin Your Campaign in 2018

    Search engine optimization or SEO is a great digital marketing instrument when used properly. Over 60% of viewers now come to websites after searching for the information they need on search engines. Not optimizing your site for SEO is a mistake since you will miss out on a lot of potential customers and a steady stream of viewers. Of course, search engines are now much smarter. Sites are ranked based o...

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  • How to Utilize SEO for Your WordPress Blog or Website
    • Clayton Johnson
    • May 11, 2018
    • Blog, SEO

    How to Utilize SEO for Your WordPress Blog or Website

    If you are thinking about setting up a WordPress site, one of the things which may be on your mind is SEO, or Search Engine Optimization. This is a phrase which is thrown around and used a lot on the internet these days and, although you may see it a lot, you may not know exactly how to go about doing it. Royalty Free Photo It would be a waste of time to settle on a domain name, pick your favourite the...

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  • TL;DR Google’s Guide to Featured Snippets

    TL;DR Google’s Guide to Featured Snippets

    In the unlikely chance you haven’t heard, voice search is the next big thing and it’s got SEOs everywhere scrambling for those coveted featured snippet spots. SEOs have been noticing the growing prevalence of featured snippets at the top of the SERPs for a few years now, but this January, Google finally released its own guide to featured snippets on its blog. In an uncharacteristically transparent m...

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  • The Ongoing Challenge of Encouraging Small Business Owners to Embrace SEO

    The Ongoing Challenge of Encouraging Small Business Owners to Embrace SEO

    As the pre-retirement business owner unlocks the gate of her five-star ranch resort, she wonders how something so magnificent as her 600 acres of pristine rolling hills and top-notch facilities can be anything but full to the brim of guests all year round. She gets a decent number of visitors, but not enough as her ranch deserves. The closest town’s community bulletin board has been proudly showing her...

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  • The Importance of Solid Web Design for Your Site

    The Importance of Solid Web Design for Your Site

    [toc] The web design of your site needs to be solid or else you are going to have real trouble keeping people coming back for more. If you are interested in creating a new website for your business, you will definitely need to learn all about the importance of good web design. There are a lot of different small aspects that make a site great, and you will need to know about all of them before getting start...

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  • SMB-Hacks for Search Engine Optimization on a Budget

    SMB-Hacks for Search Engine Optimization on a Budget

    Search engine optimization (SEO) should rank very high on the list of top priorities for every small business owner. The formula is simple here: you have a website and you want it always to appear among the first few results on the SERP. As a result, more people will see your website and visit it, which should generate more leads or sales. Since small business owners most often have pretty limited budgets...

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  • 8 Common SEO Mistakes and Misconceptions
    • Clayton Johnson
    • April 7, 2018
    • Blog, SEO

    8 Common SEO Mistakes and Misconceptions

    Have you ever wondered whether more content is better than less? Keep reading. This infographic will address your concern. It will help you understand what Google takes into consideration as far the length of the content is concerned. Take your time to read through and share this with fellow bloggers as I try to help demystify SEO and hopefully clear the air. I know there are many more mistakes and misco...

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