What to Consider When Choosing an SEO Agency

What to Consider When Choosing an SEO Agency

In this day and age, there are tons of businesses out there. This is particularly true in the digital marketing agency. Looking for a great SEO agency can often be a tedious process simply because there are so many options out there. How do you know which one is the right one for you?

SEO is a long-term game with the potential to completely change things for your business. That is if it is done correctly. If you’re looking for an SEO agency, the first thing to remember is to do your research. Don’t just hire the agency ranked first on the SERPs. Here are five things that should be on your list of considerations while looking for an SEO agency:

Realistic results

Any company that offers you a deal too good probably won’t be able to fulfill it. It’s best to look for a firm that offers you something realistic that they can actually attain. As already mentioned, SEO is a long-term game. It isn’t possible to give a 100% guarantee of a first-page ranking simply because there are so many factors that an agency can’t control. If an agency advertises overnight rankings or guarantees, opt out.

Extensive experience

It’s important to look into how long an SEO agency has been in business. This is because it suggests how much experience the SEO professionals have. The longer they’ve been in business, the more reputable they are. Agencies that have been around for a longer amount of time have also worked with clients over a broader range of industries and will know what works and what won’t.

Quality case studies

Of course, you want an SEO agency with a proven track record. Their case studies are the perfect place to start. If a prospective agency doesn’t have a case study, move on to the next that does. Reputable agencies have studies that they will be more than happy to let you take a look at. Case studies show real results that agencies can offer, so it’s important for you to ensure that you get the chance to take a look at them before making your decision.

Valid certifications

There isn’t one official SEO certification that you can look for. However, there are a couple of standard certifications that can point to the reputability of a company. Look for Google, Yahoo, and Bing PPC certifications. Companies that have them have shown that they have a good understanding of the respective advertising platform.

White-hat tactics

Finally, look for an agency that uses white-hat tactics. When getting in touch with a prospective firm, ask about the SEO tactics that they use and have them explain it to you in a simple manner. Unethical, or black-hat tactics, should be avoided. Reputable companies are transparent and willing to explain the ins and outs of what they do.

SEO can be a little difficult to understand if you don’t work in the industry yourself. However, it’s a very important part of modern business. Arm yourself with some basic SEO knowledge in order to choose the best agency to partner with.

Clayton Johnson specializes in local SEO services for SMEs & Enterprises, get in touch today to see how we can help.