The concept behind lead generation is simple and an important building block of any business, but it can be difficult to do successfully; you may know this if you have already tried to do it on your own.

When you work with me, you can spend time working on building your business in other ways. This extra time can be used to focus your energy on improving and sustaining the relationships you have with current customers and clients.

Even if you have a few successful ways to attract potential clients, I will help you expand and elaborate, so you have even more methods. Like my other services, lead generation is fully customized for your needs, and I can do as little or as much as you want. The ultimate goal behind lead generation is turning potential customers into repeat customers.

Before you decide to take advantage of this beneficial service, let me tell you more about lead generation.

What is Lead Generation?

If your marketing knowledge is basic, you may not know much about lead generation. If you’ve worked in the sales industry for even the last five years to a decade, you may have had to do a lot of “cold calling.” Talk with any sales person, and this is one of the least favorite ways to attract business. Sometimes it’s effective, other times it has the opposite effect. Who wants to feel like a pest while they’re trying to reel in new customers? Probably no one.

Lead generation works differently because rather than reaching out to strangers, you are contacting potential clients or customers that have (in some way) shown interest in your business. This method has been around for a while, in the form of trade shows and other networking events, but these days your website is the perfect lead generation option.

How the Process Works

Now that you have a better understanding of what lead generation, here’s a brief look at the process. First, I will setup a custom website and campaign with a call-to-action (CTA). A CTA can be an image, button, or message like “click here for more info” or “sign up for a free offer.” If your potential customer or client continues, he or she will end up calling or submitting their information.

It’s a seemingly simple process, but many businesses fail to get it right and struggle to attract leads, which can use up valuable time and resources.

Letting the Customer Come to You

I will use a special formula to offer a special per lead price for your business. I will setup a custom website that is not only visible but attracts potential customers. Then I will deliver local traffic to the site to generate phone calls and form submissions.

How Are You Getting Leads?

You may already be working on getting leads. Which method are you using? How well does it work? There are various methods you can use, from contact forms to coupons and special offers. You may even be tempted to buy leads from companies. I would not recommend this because even though it saves you some work, the results may be mixed.

If you send out an email to a lead that you purchased, the message may go directly to the spam folder. If you make a phone call to a purchased lead, it may result in a hang-up call. Chances are, these “leads” have never heard of you, and it’s no different than cold calling.

Why Paying for Lead Generation Works

Every business has different goals and a targeted demographic. If you, for example, own a specialty boutique and you want to attract customers between the age of 20 to 30 years old, your lead generation methods will be much different than those of an online.

Wouldn’t you rather pay for results on exclusive inbound leads? Now you can!

My Lead Generation program is based on results, with metrics we agree to before the campaign even starts. When I generate an exclusive qualified call for your business, you pay for that exclusive call – nothing else.

If you’re interested in learning how you can quickly make a ROI, then please contact me.

by Erin Julius on Clayton Johnson SEO
11th Hour Clean

Great company to work with, Clayton is definitely improving our online presence. Couldn’t be more pleased with the additional traffic and phone calls were receiving.

by Tony Westrude on Clayton Johnson SEO

Clayton Johnson, has been a integral part of our business growth strategy. He has a proven system and monthly metrics to show progress. If your tired of paying overpriced SEO firms with unknown results then I would would highly recommend adding Clayton Johnson to your team. Clayton has shown professionalism incredible customer service and bottom line proven results that I understand and can relate to. 5 Star class act company! 

by Bob Zak on Clayton Johnson SEO
ZOTA Professional Training

Clayton hands down you have exceeded my expectations for where we are at right now. I had another company for 6 months doing the same thing there is no comparison to where we are now and where we were before. Looking at the numbers we had a goal set for 6 months and surpassed that in 1 month. It's incredible you get what I'm trying to accomplish with my website and business. I'm excited about what the future has for us. I really appreciate it.

by Matt Faschingbauer Total Auto Care on Clayton Johnson SEO

Clayton was super helpful with my local SEO

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Great seo company

by Andrew Scherer Marketer's Center on Clayton Johnson SEO

Very knowledgeable and trustworthy, Clayton really knows his stuff

by Stephanie Lolich on Clayton Johnson SEO

Clayton worked with my Minnetonka High School Vantage students on a company project. It is clear, based upon our interactions, that he has extensive knowledge of SEO and best practices regarding online success. His level of professionalism is extraordinary. I highly recommend utilizing his services.

by Tim Brown on Clayton Johnson SEO
Tim Brown Design

Intelligent and competent, very easy to work with.

by Thaddaeus Gardner on Clayton Johnson SEO

Quick and intuitive service, he knew what my site needed and helped me get it set up the way I wanted. He had good pointers that I hadn't even thought of and pointed me in the right direction. Overall very satisfied doing business with him!

by Ben Novoselsky Director at, Founder of on Clayton Johnson SEO
Ben Novoselsky

Clayton has done a fantastic job getting our website on the first page on Google for the majority of the target keywords. They provided valuable insights on our website onsite SEO and have been very helpful and knowledgeable about digital marketing. It was a pleasure working with Clayton and we won't hesitate contracting again.