Lead Generation

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The concept behind lead generation is simple and an important building block of any business, but it can be difficult to do successfully; you may know this if you have already tried to do it on your own.

When you work with me, you can spend time working on building your business in other ways. This extra time can be used to focus your energy on improving and sustaining the relationships you have with current customers and clients.

Even if you have a few successful ways to attract potential clients, I will help you expand and elaborate, so you have even more methods. Like my other services, lead generation is fully customized for your needs, and I can do as little or as much as you want. The ultimate goal behind lead generation is turning potential customers into repeat customers.

Before you decide to take advantage of this beneficial service, let me tell you more about lead generation.

What is Lead Generation?

If your marketing knowledge is basic, you may not know much about lead generation. If you’ve worked in the sales industry for even the last five years to a decade, you may have had to do a lot of “cold calling.” Talk with any sales person, and this is one of the least favorite ways to attract business. Sometimes it’s effective, other times it has the opposite effect. Who wants to feel like a pest while they’re trying to reel in new customers? Probably no one.

Lead generation works differently because rather than reaching out to strangers, you are contacting potential clients or customers that have (in some way) shown interest in your business. This method has been around for a while, in the form of trade shows and other networking events, but these days your website is the perfect lead generation option.

How the Process Works

Now that you have a better understanding of what lead generation, here’s a brief look at the process. First, I will setup a custom website and campaign with a call-to-action (CTA). A CTA can be an image, button, or message like “click here for more info” or “sign up for a free offer.” If your potential customer or client continues, he or she will end up calling or submitting their information.

It’s a seemingly simple process, but many businesses fail to get it right and struggle to attract leads, which can use up valuable time and resources.

Letting the Customer Come to You

I will use a special formula to offer a special per lead price for your business. I will setup a custom website that is not only visible but attracts potential customers. Then I will deliver local traffic to the site to generate phone calls and form submissions.

How Are You Getting Leads?

You may already be working on getting leads. Which method are you using? How well does it work? There are various methods you can use, from contact forms to coupons and special offers. You may even be tempted to buy leads from companies. I would not recommend this because even though it saves you some work, the results may be mixed.

If you send out an email to a lead that you purchased, the message may go directly to the spam folder. If you make a phone call to a purchased lead, it may result in a hang-up call. Chances are, these “leads” have never heard of you, and it’s no different than cold calling.

Why Paying for Lead Generation Works

Every business has different goals and a targeted demographic. If you, for example, own a specialty boutique and you want to attract customers between the age of 20 to 30 years old, your lead generation methods will be much different than those of an online.

Wouldn’t you rather pay for results on exclusive inbound leads? Now you can!

My Lead Generation program is based on results, with metrics we agree to before the campaign even starts. When I generate an exclusive qualified call for your business, you pay for that exclusive call – nothing else.

If you’re interested in learning how you can quickly make a ROI, then please contact me.

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