How to Optimize for Local SEO

How to Optimize for Local SEO

If you have a brick-and-mortar storefront, you may want to make a point of optimizing for local search. Not sure where to start? We’ve got your back. Keep reading for some tips to work towards scoring one of those coveted spots in the local 3-pack!

Create a Google My Business profile
Before anything else, you’ll need to create a Google My Business profile. Put in all the necessary information – your contact details, opening hours, and address. Include as my information as you possibly can. Your category information is particularly important because it gives Google a better idea of what you do. Google can then make sure that you show up in the relevant localized searches and even in the maps.

Link your Google My Business profile to a Google+ Local page
After you’ve completed your Google My Business profile, you’ll have to link it to a Google+ Local page. This is a page centering more on engagement with customers and prospects. There may be reviews, information regarding an establishment, photos, posts, and more. This will be valuable in both search and maps.

Optimize your Google+ Local page with the following tips:

1 – Include keywords in business profile
The title in your business profile should include your business name, your keyword, and your location. Try to make it sound natural. After all, you aren’t only appealing to the search engine – you’re appealing to people, too.

2 – Incorporate keywords into your title
Make sure your keyword is included in your title. If you’re a dental clinic, include “dentist.”

3 – Categorize your business as specifically as you can
If you specialize in orthodontia, you may want to categorize yourself as “orthodontist” rather than merely “dentist.” Being specific will make sure you end up in the most relevant category.

4 – Translate your content into Schema markup
Learn about Schema markups and give it a try. The rich media called structured data will help you appeal to both search engines and consumers.

5 – Ensure that your business information is consistent
Your business name, address, and contact details should be consistent across the web. This is an incredibly important part of local SEO. A consistent business identity will give you search engine bonus points and will show Google that you are a local business with a specific local location.

6 – Ask for reviews
Reviews are great for both search engines and consumers. When you have plenty of reviews, you stand out. Of course, this may be in a good or bad way. Make a point of asking happy customers to leave reviews in order to improve your local SEO efforts.


7 – Create a page for each physical location
Aside from having another unique page where people can find you, creating a page for each physical location will ensure that your customers and prospects have the right details when looking for locations near them.

8 – Optimize for on-page SEO
On-page SEO is important as well. Make sure you include the same business name, address, and contact information that is consistent with the rest of your other online profiles. Include it in the content as well as the title tag. Your title tag should have the brand name, keywords, and location. Include the right information in the meta description as well. Consider including your address in your footer or embedding a map to further your local SEO efforts.

Clayton Johnson specializes in local SEO services for small businesses, get in touch today for a free consultation!