Fill out this questionnaire to help form strategy for your business. Receive back a copy for personal reference.
who are the decision makers for purchasing your product or service? Please describe your perfect client or customer.
Not necessarily the ones you’re attracting now, If there are several which one would you identify as the most important one?
1. What do they stay up too late at night thinking about?
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What trends are occurring and will occur in their business or lives?
6. What do they secretly, ardently desire most?
7. Is there a built-in bias to the way they make decisions? (Example: engineers are exceptionally analytic)
8. Do they have their own language or lingo?
9. How are your competitors selling to them?
10. Who else has tried selling them something similar, and how has that effort failed?
11. What efforts have you made in the past to improve your business that worked?
12. What efforts have you made that didn’t work?
Do you know which keyword phrases describe your business the best?
Please write as many keywords as you can think of that you would like to target online.
(Keywords are words typed into google that your website will be visible for, example “Minnesota Injury Lawyer”)
Can you list some of your online competitors?
Can you single out any competitors who you think have a great internet or content marketing campaigns?
How do you usually acquire customers as a business?
What is the typical sales process/cycle? EX: customer calls, then fills form, then sets appointment etc
What product or service would you like to sell more of?
From which geo location majority of your clients come? Do you have one or few major locations where you focus on the most?
Can you describe previous experiences with internet marketing and SEO?
What would you say has been your most effective advertising method and what was the least effective?
Tell me as much as you can about your product or service and how it can benefit your customers or clients.
What problem does it solve? What value does it add? Do you have a clear unique selling point?
(Why should someone pick you and not someone else?)
Tell me as much as you can about your business and how exactly you've set yourself apart from others in the same industry.
What are your long-term goals?
What are your short-term goals?
Do you have an in-house marketing team or employees?
Who is the person in charge regarding technical and strategic SEO work? (Name, role and contact)
Which metrics are you currently tracking (e.g. number of monthly visitors)? What are the most important metrics you’re focused on?
Are you currently (or plan to be) conducting any other marketing campaigns (ads, PPC, social media, offline)?
Can you describe you experience with them?
What marketing resources do you have or control?
(Additional websites, social media profiles, newsletter e-mail list, text message (mobile) list, videos, e-books, etc.)
How large are they (for example, number of newsletter subscribers)?
What is your biggest concern working with a company for online marketing/SEO?
Is there anything specific you’d like to point out about your website and the campaign?
What is the average order value or sale to lead from your Website:
What is your conversion rate?
How many sales do you typically make with a customer?
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