Creating a new business from scratch is a big undertaking. You have to develop your brand, identify your potential customers, ready your products/services and complete seemingly a million other tasks.
You’ll also need to prepare a comprehensive presence online.
No matter whether your business is entirely virtual or is located in a physical location, you’ll need a website, social media pages and plenty of fresh, engaging online content.
Without the right web presence, your new business will struggle to even get off the ground. But the opposite is true, too. A solid, professional web development plan will propel your business past your competition and connect you with a multitude of potential customers.
In order to create a website which will work for you, your site will need to draw in organic traffic.
This is traffic that comes from search engine results. When people search for the product or service you provide, you want search engines to list your brand on the first page of results – and preferably right at the top!
The Power of Professional Optimization
Creating a website which ranks high in the search engines involves search engine optimization, otherwise known as SEO. These are a variety of different technical strategies involving content, links, social media and more.
Is developing SEO strategies for your website something you can do yourself?
For the most part, no. You’ll want to work with a SEO professional who has the resources and expertise necessary to maximize your brand’s online presence. Let’s take a look at how I can help your start-up succeed online:
SEO Packages for Any Business
I offer three complete SEO packages. These are suitable for businesses of just about any nature and size. As a start-up, you’re in a unique position to set your business up for long-term success. A professional SEO plan is a way to start out on the right foot.
When optimizing a site for a client, I take a holistic approach. Now, this doesn’t mean I use crystals or lots of stretching. Instead, holistic means I take a look at your entire start-up and its specific needs online.
What unique aspects of your business should be highlighted in order to attract the most motivated potential customers?
How can multiple SEO strategies work together to boost your brand online?
I’ll implement a variety of SEO techniques suited to both your immediate and long-term needs. Some common strategies used include:
- Technical optimization including identifying and using the correct keywords needed to drive traffic.
- Developing earned links to reputable websites, which is an important factor in page ranking.
- Creating and publishing content designed to appeal to, and engage with, your base of potential customers.
- Maintaining an active social media presence including the use of Social Proof to establish brand credibility.
I offer three SEO packages.
All packages include a variety of custom optimization techniques. Each package then has a different amount of original content, contextual links, keyword rankings and conversion rate optimization strategies.
I’ll work with you directly to identify your specific needs and current situation. Each month I’ll also provide you with a detailed report.
The goal is to provide both immediate and long-term benefits. You want your start-up to start strong with a blitz on brand awareness. You also want strategies which will create a solid foundation of organic traffic for years to come. I’ll help identify your largest base of potential customers and develop conversion strategies to boost sales.
For more info on services provided, check out the main SEO packages page here.
Influencer Outreach Marketing
One important aspect of SEO for start-ups is Influencer Outreach Marketing. This is all about building a connection between your business and influencers in your industry. What are industry influencers? They’re bloggers, product reviewers and others who have a devoted following from people interested in news about your industry.
You want to connect with influencers. Strategies include creating guest blogs which the influencer will publish on their site, providing products for the influencer to review and more.
All Outreach Marketing is customized to your needs. I’ll identify the influencers in your industry and reach out to them about professional collaboration.
Can you do outreach marketing yourself? Well, technically, yes – but you’ll almost always get better results by hiring an internet marketing professional.
Outreach marketing requires both technical know-how and communication skills. You have to understand the influencer’s needs, and then detail why the content you want to provide will be interesting to their audience. The chances for success are greatly increased when you “speak SEO.”