For local businesses, it’s vital to drive traffic to your website. You can’t rely on word-of-mouth and brand awareness like larger companies can, you need to fight to get your customers. With most people using Google to search for solutions, appearing at the top of the results is vital to driving traffic.
Unfortunately, it’s not that easy to rank high, you need to optimize your pages correctly, and you need to build backlinks to each of your pages. That’s why so many businesses decide to outsource their SEO to me, an expert who can get you great results for a fraction of the cost of most SEO providers.
I offer three tiers of SEO package depending on how many different keywords you want to rank on the first page for. What I offer is traffic, targeted groups of people on your website each month, who are genuinely interested in your products and services.
I think of SEO holistically, understanding the Google algorithm and what it wants, then giving it exactly what it desires. This means that I don’t only focus on optimizing your pages or linkbuilding, I offer complete packages that do everything.
The first step is to understand your niche. To do this, I will conduct extensive keyword research to see what your customers are searching for, giving me more information about your business and which phrases will be best to rank for.
I will then create content around these keywords and publish it on your website. This feeds Google more content for its index, which it loves. Each of these articles is perfectly optimized to rank for the exact keyword which is at least half of the battle.
After the article is indexed by Google and has begun to rank I will start a publicity campaign, releasing press articles and building contextual backlinks on websites. These links will point back to your pages and show Google that your article is relevant and should rank.
This will help your page to jump quickly through the SERP’s and rank on the first page where the majority of the visitors will see it.
I’ve been helping local businesses with their search engine optimization for years, bringing in vast amounts of traffic that they can convert into paying customers. For a small business, SEO can genuinely revolutionize it, bringing in more leads than they’ve ever had before, allowing them to dominate the competition.Free Consultation
In Portland alone, there are tens of businesses which are competing with you for the same customers. This can make it difficult to stand out and compete, especially if you’re only doing offline advertising and word-of-mouth marketing.
Digital marketing and specifically SEO allows you to compete for a more advantageous playing field because so few of your competitors are investing in SEO. This means that you can quickly bring in vast amounts of traffic because the other companies aren’t paying attention to this opportunity.
The same is true, if not more so, in smaller areas like Oxford County where most business owners don’t have much online experience. There is a tremendous opportunity right now, and the business owners willing to invest will see high returns over the next decade.
If you’re interested in starting an SEO campaign the first step is to figure out how much you can invest. SEO can take a few months to kick in, which means that you should be willing to spend for 6-months or longer without seeing a huge return.
This helps Google to deter small businesses and spammers from taking advantage of their algorithm. But for those business owners like you who are willing to invest for the long term, it’s a massive advantage because it’s a barrier to entry for those that try to follow you.
Do you believe that the internet is the future? If you do, you must invest in digital marketing. The internet isn’t going to go away; it’s only going to become more critical and eventually your competition will realize the opportunity that SEO represents. Don’t let them get their first, start now and earn that first-mover advantage.