The Importance of SEO for E-Commerce Startups
Even though SEO services can be expensive, they can fetch you high-rewards. A well put-together SEO campaign, with quality direction and strategy, can absolutely blow your competition out of the water and establish you as the definitive company to refer to in your area and industry.
What Makes SEO So Impactful
SEO is powerful for one simple reason – in the modern times of today, chances are that the maximum of your customer base is online. And that means you have got to utilize the search engines to their full capability since businesses greatly rely on their popularity in search results to acquire more traffic and leads. However, many businesses end up paying a huge sum for their SEO needs just because it has now become an integral part of a business. SEO is important, but it should improve your business, not put you out of business. Keep in mind that with the right company or SEO reseller, you won’t have to hand over a huge chunk of your marketing budget for SEO. Having said that, you will have to do some research into why SEO matters, what aspects specifically aid E-commerce SEO services, and how a few simple SEO errors can completely nullify your online progress and affect your profitability.
What is SEO?
It’s one thing to say SEO is important, but if you don’t know what it is, you won’t understand why it’s helpful to you. Well, SEO comprises of a wide array of “best practices,” utilized by companies and individuals online to boost their search rankings or the order in which their website shows up in certain relevant keywords. For instance, you want to be the number one Google result for car mechanics. You’ll have to do some serious SEO work to claim that spot, specifically focusing on local SEO, and you’ll have to take into account factors such as:
- HTML structure
- Keyword usage
- Link building
- Proper content
- Website architecture
No one knows exactly how many factors go into calculating where a business should stand in relation to its competition online, although abstract factors like content accuracy, popularity, and reliability seem to feature in the overall calculation. While the specifics are hidden deep within countless lines of code and secret algorithms, many do have a comprehensive idea of what is and isn’t an area of focus for SEO.
SEO for E-commerce
E-commerce is a highly competitive online industry, and the intensity of the competition varies according to the industry you’re in. Your main focus should be on ensuring that customers find you when they are looking for places to buy goods online. For E-commerce websites, it’s important to look for budget-friendly SEO packages.
While keywords, link building, and online reputation still factor greatly into an eCommerce company’s website, another factor that is important due to the technical nature of an online store is that the website should be programmed in a way that easily lets search engine robots “crawl” the page’s code and rate its optimization. You must also feature a blog with a steady stream of relevant, well-written content to increase your website’s value for search engines like Google and Yahoo.
Clayton Johnson specializes in local SEO services for SMEs & Enterprises, get in touch today to see how we can help.