It’s a simple fact. If nobody can find your website, it’s not going to be successful.
Indeed, this is the number one reason why many otherwise great websites fail. Even if your site is perfectly designed and packed full of useful information, it will fail to generate important leads and sales if it is invisible to consumers.
What do we mean by invisible? Well, it all boils down to how highly your website is ranked in the search engine results. A staggering number of consumers (many studies, including this one by Fleishman-Hillard, report up to 89%) turn to Google, Bing, and other search engines to find new products for purchase.
And the thing is that the vast majority of them do not click past the third page of results for any given query. In fact, at least 75% don’t click past the first page of results. What this means is that if your website doesn’t rank on this first page of results for search engine queries relevant to your business, it likely won’t be seen or visited by otherwise interested consumers.
That’s exactly where Search Engine Optimization comes into the picture. Often shortened to SEO, this art/science is focused on improving your website’s search engine ranking to drive more traffic to your website.
The handpicked team of experts at Clayton Johnson will help you do exactly that. Our new service is designed to get your website to rank for certain keywords relevant to your business. These are keywords that interested consumers are actually searching for. This will engage them in the most effective manner possible.
The end result is a bigger and better online presence, which in itself will lead to improved sales, a larger customer base, and a heightened awareness of your brand. Below is more information on SEO, the importance of a solid online presence, and how Clayton Johnson can help you in both of these areas.
Search Engine Optimization is a vast subject that takes years to learn how to expertly implement. With that said, it is often very confusing for those not well versed in its ins and outs.
That doesn’t mean you should just stab at SEO blindly. Our company can help you through the hoops, increasing your understanding of SEO in the process.
Search Engine Optimization is simply the process of using search engines to drive more traffic to your website. It boils down to identifying who your target audience is and then creating a website that will easily enable search engines to connect those consumers to you.
Though SEO is multifaceted (and ever-changing), there are a few key tenants that every website must take into consideration. Chief among these are keywords.
Keywords are perhaps the most important aspect of getting a high ranking in the search results. But not just any keywords will cut it. You want to use the right keywords, the ones people are actually searching for.
At Clayton Johnson, we perform extensive keyword research to identify which terms consumers are searching for in your given industry. We place particular emphasis on those keywords with high search volume and proven to convert for your business.
We then craft a keyword implementation strategy to correctly insert these keywords into the content on your website. You’ve probably heard of keyword stuffing before. While this black hat technique might have worked in the early days of the Internet, it no longer does. The search engines are too smart. They require the natural use of keywords in quality content.
We do all of this and more. The use of legitimate, natural keywords improves your website’s SEO and thus your overall online presence.
When combined with well thought out and appealing website design and informative content, a strong online presence is instrumental to the success of your business. It promotes greater accessibility to your organizations’ products or services. It also increases brand awareness and builds a bigger audience. At the end of the day, a strong online presence leads to much easier marketing and selling.
About Clayton Johnson
Clayton Johnson is an SEO consultant with an extensive background of helping companies, both small and large, across all industries, reach their online goals.
The Clayton Johnson team includes a handpicked cast of professional designers, photographers, social media, and marketing experts. We offer the speed and service you expect from a large organization with the personalized attention of a much smaller agency.
We’ve helped dozens of companies establish and reach their online goals, no matter what they are. Have an existing website? We can identify problems and create effective solutions. Starting from scratch? We can create a brand new online presence for your organization. Simply put, there is a lot we can do.
Keyword Ranking and Your Online Presence
Building a solid online presence is an integral part of running a successful online business or website. Yet it can be difficult to do on your own, especially since the world of Search Engine Optimization (and the search engines themselves) is constantly changing.
Let Clayton Johnson help keep your website up-to-date. Our SEO and keyword ranking services will build your organization’s online presence and get your name out there. No matter the specific industry you’re operating in, we can tailor our services just for you.
Simply put, understanding what SEO is and how it works is relatively easy. But actually implementing it to make your site rank high in search results isn’t. The details quickly pile up, becoming overwhelmingly complicated. Clayton Johnson is experienced in every facet of SEO, staying up to date with the latest changes.