🧾 Quick Snapshot
✅ Name: Mike Thompson
🏢 Company Size: 25–100 employees
📍 Location: Minneapolis–St. Paul
🎯 Industry: B2B / Professional Services / SaaS
📅 Age Range: 30–45
💼 Role: Marketing Manager / Director
💰 Budget Range: $2,000–$6,000/month
🧠 Background & Demographics
Mike is responsible for driving growth and reporting results to leadership. He understands marketing fundamentals but doesn’t specialize in SEO. He needs partners who can execute efficiently and justify spend with clear data.
🎯 Goals
📈 Increase organic traffic and qualified leads
📊 Show measurable ROI to executives
🔗 Align SEO with PPC, content, and sales goals
⏱️ Save time by outsourcing technical execution
🏆 Beat competitors in search visibility
😣 Pain Points
😓 SEO feels slow compared to paid ads
📉 Hard to attribute SEO to revenue
📊 Too many reports, not enough insights
🔄 Agencies that overpromise and underdeliver
⚙️ Internal dev bottlenecks slow implementation
🛒 Buying Motivations
✅ Clear KPIs and reporting
✅ Strategic thinking (not just tactics)
✅ Ability to collaborate with internal teams
✅ Proven experience in competitive markets
✅ Transparent processes and timelines
🔍 Online Behaviors
🔎 Searches for:
- “SEO agency for B2B companies”
- “enterprise SEO services”
- “SEO vs PPC ROI”
🌐 Reads:
- Marketing blogs
- Case studies
- Industry reports
📊 Uses tools like Google Analytics, Search Console, HubSpot
💬 Preferred Communication
📧 Email summaries
📊 Dashboards & monthly reports
📅 Scheduled strategy calls
📑 Clear documentation
🧭 Buyer Journey
1️⃣ Identifies traffic or lead stagnation
2️⃣ Researches agencies with proven case studies
3️⃣ Compares pricing, strategy, and reporting
4️⃣ Chooses partner that feels like an extension of the team
🚧 Common Objections
❓ “How does this support revenue goals?”
❓ “What KPIs will leadership care about?”
❓ “How long until we see results?”
🧲 Best Offer for Mike
✅ SEO Strategy Audit + Competitive Analysis
📌 Keyword gap analysis
📌 Competitor comparison
📌 Forecasted traffic impact
📌 Clear roadmap for leadership approval
