📈 SEO Case Study: Satellite Industries

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✅ What This Means

✔ More qualified inbound leads
✔ Higher conversion rates
✔ Stronger brand authority
✔ Sustainable, long-term growth

400% Increase in Organic Traffic

For decades, Satellite Industries has been advancing engineering for portable restrooms, restroom trailers, service trucks, and deodorizers—making them stronger, longer-lasting, and easier to use.

As Satellite continued to innovate its products, the team wanted to do the same with its digital presence. They approached Clayton Johnson SEO for help growing inbound leads and expanding their reach through digital marketing.

After meeting with Satellite’s key stakeholders and learning more about their growth goals, it became clear we were the right partner for the job.

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🔍 The Challenge

After completing an in-depth audit of Satellite’s:

• Website
• Competitors
• Market landscape

We determined that a robust SEO campaign would be the most effective way to increase inbound leads and support their long-term growth.

However, that wasn’t the biggest challenge.

Everyone knows keywords are the foundation of a successful SEO campaign—but Satellite didn’t want to be known simply as “the porta-potty company.”

They wanted:
✅ Strong rankings
✅ High-quality traffic
✅ Brand authority across multiple product lines

We worked closely with their internal team to develop a page-by-page SEO plan that balanced brand positioning with high-intent search demand.

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🧠 Our Solution

Shortly after our discovery meeting, we got straight to work.

Our strategy included:
🔍 In-depth keyword research to uncover high-value search terms
📊 Competitive gap analysis to identify ranking opportunities
📄 Strategic landing pages built around buyer-intent keywords
🔗 Ongoing contextual link building to increase authority and relevance

Every step was designed to grow rankings without sacrificing brand identity.

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🚀 The Results

📈 400% Increase in Organic Traffic

Fast forward two years, and Satellite Industries now partners with Clayton Johnson SEO across all of its brands.

They are ranking for high-value keywords such as:

• “porta potty for sale”
• “porta-potty”
• And many other competitive, revenue-driving terms

🏆 They also successfully acquired the second-largest competitor in the space.

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📊 Traffic Growth Snapshot

📉 Starting Organic Traffic: 1,700 visits/month
📈 Current Organic Traffic: 6,800 visits/month

That’s a 400% increase in organic traffic, along with skyrocketing conversion rates.

Needless to say, Satellite is thrilled with the results—but don’t just take our word for it.
The proof is in the search results.

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🤝 Partner With Clayton Johnson SEO

If you’re ready to grow your traffic, leads, and authority through SEO, let’s talk.

👉 Partner With Clayton Johnson SEO Today