Spend with intent. Scale with discipline.
Paid media should accelerate what already works—not mask broken fundamentals. I help teams design and optimize paid systems that scale profitably.
What this looks like in practice:
- Channel and budget strategy (Google, Meta, etc.)
- Creative testing frameworks
- Funnel alignment and landing page optimization
- CAC, LTV, and marginal ROI analysis
Outcome: efficient growth without runaway spend.
