Make decisions based on signal, not gut feel.
Most teams drown in dashboards and still lack clarity. I simplify analytics to focus on the few metrics that actually move the business.
What this looks like in practice:
- Analytics setup, cleanup, and validation
- KPI frameworks aligned to business goals
- Funnel and cohort analysis
- Insight-to-action reporting
Outcome: faster decisions, clearer priorities, and higher ROI across channels.
